Alexandra Grace

Alexandra Grace

Alexandra Grace took up her appointment as counsellor (education) in February 2011. Since January 2013 she has concurrently held the position of regional director Greater China for Education New Zealand. Prior to taking up this position with Education New Zealand, Alexandra worked for the New Zealand Ministry of Foreign Affairs & Trade. She was most recently (July 2008 – November 2010) deputy consul-general at the New Zealand Consulate-General in Shanghai.

In China, cartoons can be influencers too

Taking a creative approach on a best practice to make it even better in China

Brad Burgess , Alexandra Grace

Posted: 03 February 2016

In the public relations business in China, we often talk about engaging “KOLs”, which is the acronym lingo over here for key opinion leaders, or influencers. Engaging KOLs for campaigns is critically important in China for many...