Amanda Andrews

Amanda Andrews

Amanda is head of communications, strategy and research at Vodafone Group. She has worked in the external communications team at Vodafone since 2012, creating global media and digital editorial consumer campaigns focused on corporate themes. Amanda was a journalist for 13 years, most recently media editor of the Daily Telegraph and Sunday Telegraph and Media Business Correspondent at The Times. Other roles include business correspondent at the Sunday Express and business reporter at The Scotsman. Before joining Vodafone, Amanda was head of media and technology in the corporate division of Freud Communications.

Making the most of the stories your brand is built on

Stories engage us like nothing else. They are the reason we stay awake late at night to finish a book, the reason we sign-up to Netflix or go to the movies.

(Image: 1980s makeover of Vodafone’s flagship UK store on Oxford Street /...