Andreas Bartels

Andreas Bartels

Andreas Bartels has been the head of corproate communications and media relations for Lufthansa Group since January 2007. In this position, he coordinates all of the firm’s global media activities. Before joining Lufthansa, Andreas worked for several German banks, including Deutsche Bank.

Beating a bad rap

From issue management to CEO positioning, industry disruptions to market competition, multiple factors play a role in creating, sustaining and rebuilding a global corporate reputation.

Anneke Neuhaus , Andreas Bartels

Posted: 17 September 2018

How do the experts define corporate reputation? And how is a company’s standing affected by disruptions in its industry, or by a crisis in a competitor?

In highly commoditised industries like manufacturing and airlines, reputation...