Ángeles Moreno

Ángeles Moreno

Ángeles Moreno is a professor at University Rey Juan Carlos in Madrid, Spain, and currently executive director of the European Public Relations Education and Research Association (EUPRERA). She leads the Latin American Communication Monitor. Her awards include Best Paper Award EUPRERA 2013, Faculty Top Research Award PRSA 2012 and Top Paper Award ICA2006.

Is communication an increasingly datafied business? The European Communication Monitor shows how communication develops from a soft into a hard, data-based profession.

This year, the European Communication Monitor (ECM) celebrates its 10th edition and it demonstrates consistency in a long-term trend: linking business and strategy is...

Taking a closer look at the relationship between amateur bloggers and PR professionals

The significant loss of influence by traditional mass media and the increasing popularity of social media channels have forced communicators to adapt public relations strategies to the new digital environment, ceding a big portion of the...