Bonnie Harris

Bonnie Harris

Bonnie Harris founded Wax Marketing, an integrated marketing communications firm, in 2002. She has designed and implemented successful marketing strategies for clients across the United States from major national brands to well-known non-profit organisations. Previously, she was an executive in the technology industry working with both traditional and dot com startup organisations. Bonnie also teaches integrated marketing communications at the graduate level for the Reed College of Media at West Virginia University.

Why communications professionals are exchanging demographics for personas and other behaviour-based tactics

Marketing and communications professionals have always loved demographic data.

In a world where nothing seems black and white, numbers always add up and this can be quite comforting. Unfortunately, many aspects of marketing...