Brad Burgess

Brad Burgess

Brad Burgess is head of China, GHC Asia. In this role he leads the business operations and strategic development of the China market for GHC Asia. Brad's expertise includes global communications and reputation management for Chinese firms, multinationals and government ministries for a range of industries including tourism, food, education and technology. An American and fifteen-year resident of China, he is fluent and literate in Chinese. GHC Asia is a communications agency specialising in travel, luxury lifestyle, property and other industries. Brad was formerly director of Burson-Marsteller China.

How communicators can help Chinese companies to engage international audiences

Chinese companies seeking to engage global audiences face several challenges, many of which are rooted in culture. Overcoming them is the job of the professional communicator.

It was way back in the late 1990s when I started paying...

Taking a creative approach on a best practice to make it even better in China

In the public relations business in China, we often talk about engaging “KOLs”, which is the acronym lingo over here for key opinion leaders, or influencers. Engaging KOLs for campaigns is critically important in China for many...