Burton St. John

Burton St. John

Burton St. John III, APR, is associate professor of communications and associate chair of the Communication and Theatre Arts Department at Old Dominion University in Norfolk, Virginia, USA. He is co-author with Yvette Pearson of the book Crisis Communication and Crisis Management: Principles of Ethical Practice, slated for release by SAGE in 2016.

A guiding light

In a crisis, an ethical perspective can help public relations professionals guide their organisations – and their profession – to safety

Burton St. John

Posted: 07 December 2015

There is little doubt that, when it comes to public relations, the vast majority of the public receives the message that the field is about managing crisis. It’s right there in the term often used by journalists, Hollywood screenwriters and (...