Candace L. White

Candace L. White

Candace L. White is a professor of public relations in the School of Advertising and Public Relations at the University of Tennessee, USA. Her research interests are corporate social responsibility and international public relations, particularly the role of private-sector corporations in public diplomacy and country image.

An award-winning Romanian campaign cheekily subverted the rules of nation branding - with the help of a chocolate bar.

Nation branding for countries that are transitioning to democracy after decades behind the Iron Curtain carries unique challenges because the identity of many smaller countries was erased under communism.

National identity exists as a self...