Catherine Alexandre joined the Delhaize Family in 2000, starting as the first woman to join the Delhaize Belgium Executive Committee. She took up her current role in 2008. Before joining Delhaize, Alexandre was a journalist in different media. Her passion for communication continued while working in the corporate sector. At Cobepa, a subsidiary of the Paribas Group, she learnt the ropes of financial communication. Then moved to CBR, the cement manufacturers, today known as the Heidelberger Zement Group.