Cheryl Douglas

Cheryl Douglas

Cheryl Douglas is head of media research and jobs (EMEA) at Cision. In February 2010 Cheryl joined Gorkana, which is now owned by Cision. She was brought in to drive best practice and revamp the database research team. Cheryl previously worked for News UK (17 years) covering a number of high level positions within The Times, Sunday Times, The Sun. Her last role within the News UK was brand compliance. Cheryl joined The London Press Club in February 2015 as her commitment to the media industry.

Getting through to journalists

Do you know the first four steps in ensuring maximum media coverage?

Cheryl Douglas

Posted: 26 July 2017

Is there a successful business, brand or organisation – in the private or public sector – that doesn’t understand the importance of profile and reputation?

I suspect not – but understanding the power of the media and its influence doesn’t...