Chris Galloway

Chris Galloway

Dr Chris Galloway is head of the public relations programme, including the master in professional public relations, at the Massey Business School. Chris joins many years of experience as a journalist and senior public relations specialist to his academic interests in issue, reputation risk and crisis communication. He has taught at universities in both Australia and New Zealand.

How communicators must adapt to ever-shrinking attention spans by building on engagement.

It is no secret that it’s harder than ever to attract the attention of people we want to influence, whether inside or outside the organisation. But are we really paying attention to ‘attention’? Frenetic change in digital environments makes that...