Chris Springham

Chris Springham

Chris Springham is vice president of global communications at wind turbine blades manufacturer LM Wind Power. His responsibilities include media relations, financial communications, government relations and regulation, internal communications and crisis management. Prior to this, he worked in political and media consultancy in London with a wide range of clients from Boeing to the BBC. Before that, he was director of media relations at Rolls-Royce until 2000. His career began with Mobil Oil, where he spent 15 years and became company spokesman.

How your company should communicate in the Chinese arena

It is almost compulsory to begin such a challenging subject with an old Chinese proverb. There are certainly lessons we can discover in China which would serve us all well in Brussels, Westminster or Washington DC. “Make happy those who are near...