Claus Grue

Claus Grue

Claus Grue is director of communications at the Diocese of Lund, Church of Sweden. His working history also including positions at Scandinavian Airlines, G4S and the public Swedish health care as well as journalistic experience.

History provides plenty of great (and not-so-great) examples of leaders who knew the power of communication.

“The difference between mere management and true leadership is communication.”

This quote is from one of the greatest communicators of all time, Sir Winston Churchill. During the second world war the radio was the only broadcasting channel...

Turning a difficult situation to an advantage requires strong, authentic communication leaders.

Being subject to headline coverage because of an accident or scandal may seem like a nightmare. But it could also be a golden opportunity to build trust and send a clear message to millions of people. A crisis in itself can never be anticipated...