Daniel Laufer

Daniel Laufer

Dr Daniel Laufer is an associate professor of marketing, and the former head of the School of Marketing and International Business at Victoria University of Wellington, New Zealand. He has published articles in the leading journals in the fields of both marketing and public relations, and his focus over the past decade has been on topics related to crisis communications. Daniel has also taught courses on crisis management at leading MBA programmes in both Europe and North America and recently taught a seminar on crisis management to board members and directors in New Zealand.

During a global crisis, such as VW's dieselgate, a multinational corporation needs to make many decisions about how to respond to the crisis in a global environment.


CEO communications should not necessarily be a family affair

When Fonterra, a New Zealand based multinational dairy company, was facing a major crisis involving a botulism scare in its...