David Shing

David Shing

AOL’s digital prophet since 2011, David Shing has been with the American multinational mass media corporation since 2007, working in various roles. Currently, he works internationally to identify new opportunities for the business, actively change brand perception and assist in building the external profile of the company across the globe. Prior to joining AOL, he was vice president of creative and strategy at global technology and service company Decentrix Inc. (Photo: Julia Nimke)

"The trick is to build media assets that people like and align with"

AOL’s digital prophet on content, creativity and embracing the new order.

David Shing

Posted: 02 December 2014

In your job as digital prophet, where do you look for new trends and how do you choose which ones to champion?

Great question, and the answer is the opposite of what most people expect. My role is to distil digital trends...