Dennis Larsen

Dennis Larsen

Dennis Larsen is lecturer at BI Norwegian Business School and managing director of ReputationInc Oslo. Dennis has been working in the field of corporate communications and reputation management over 15 years both in academia and management consulting. He advises senior leaders internationally on strategy, reputation and internal culture and organisation.

It’s inner beauty that matters

Bringing out hidden influencers for lasting reputation value

Dennis Larsen

Posted: 22 October 2015

The VW scandal has dealt a blow to the ability of corporate communicators to be heard and believed in this age of trust erosion between companies and publics. Various studies show that traditional corporate communications are losing impact with...