Elaine Cameron

Elaine Cameron

Elaine Cameron is Burson-Marsteller’s resident futurist and leads the FUTURE Perspective Trend Analysis Group across EMEA. Recently named one of the world’s top futurists, Elaine speaks and writes about a broad range of topics such as mega trends, mobility, technology, m-health, communications and corporate purpose. An area of particular focus has been on the trends driving the rising economic empowerment of women consumers and the future of women in leadership, otherwise known as Feminomics. She is a member of the World Future Society and London Futurists.

Tomorrow’s communication director will have to do more than just react to the mega trends that are shaping  our society: they will also have to explain the implications of these changes to their organisations. As a first step, they could look to the examples given by professional futurists.

Ever wondered what a resident futurist is doing at a communications agency? Well, wonder no more.

I have been providing futures thinking to consultants and clients at Burson-Marsteller for over seven years now. To the best of my knowledge...

Building competitive advantage for the future through gender balance.

I was delighted to be asked to speak recently at the European Communication Summit in Brussels...