Elena Arau

Elena Arau

Elena Arau is a senior communications executive at Conversis, a translation and localisation agency. Her work portfolio includes technology, cybersecurity and luxury accounts across the EMEA region. She formerly held executive communications roles at Dubai-based agencies Active and Matrix.

In crisis communications, speed of response is crucial, but so too is relevant cultural context.

When research reveals that public relations executives who are responsible for international communications aren’t monitoring what is being said about their company’s or client’s business in the languages of the countries they trade in, how can...

How luxury brands are recreated within cultural contexts

China’s retail market has developed significantly in a short period of time, and is now the world’s second largest after the USA. Naturally, the upshot is that more and more brands...