Fionn Kientzler

Fionn Kientzler

Fionn Kientzler is managing partner at Suxeedo, one of the most established content marketing companies in Germany, serving among others Fortune 500 and DAX corporations. He is the co-founder of the Engagement Lab focusing on the combination of content marketing and scientific analysis. As a lecturer at the University of Munich, he researches viral factors in content campaigns. He is frequent speaker at the CMCX, Seoday, CampixxWeek, Content Marketing Forum and other content marketing-based conferences. He is the recipient of both the prestigious German Scholarship Foundation and the British Columbia Scholarship Fund.

To stay ahead of the change curve and remain relevant to their stakeholders, companies need to rethink their content marketing

Content marketing means coming up with unique and innovative content ideas that add value to the audience and reach the full potential of brand awareness.

But what does that mean in terms of effective B2B communication? In order to...

Changing attitudes toward digital media on part of buyers have led to rapid changes within B2B communications.

While marketing communicators working in B2C have fully embraced online marketing as the primary communications channel – including but not limited to social media, SEO and video – their equivalents in B2B have been much more conservative.