Gina Hardebeck

Gina Hardebeck

Gina Hardebeck is director for China at Storymaker. After her training as a journalist and a degree in Chinese Studies with several practical placements in China and Taiwan, including at the German broadcasting corporation ARD in Shanghai, her path took her to public relations with a focus on China. Since then, she has advised German companies, among other things on how to extend their profile in China.

Learn how to adapt to WeChat and grab the attention of the world’s second largest market

WeChat is an integral part of everyday life in China. 762 million active users worldwide keep themselves informed via the app: that’s equivalent to nearly the entire population of Europe.

With WeChat, users search for people in their...