Iulia Kolesnicov

Iulia Kolesnicov

Iulia Kolesnicov, a native of Romania, is a Ph.D. Candidate in the School of Business and Social Sciences at Aarhus University, Denmark. Her research areas include employer branding, corporate identity, CSR and integrated marketing communication.

An award-winning Romanian campaign cheekily subverted the rules of nation branding - with the help of a chocolate bar.

Nation branding for countries that are transitioning to democracy after decades behind the Iron Curtain carries unique challenges because the identity of many smaller countries was erased under communism.

National identity exists as a self...