Jean-Michel Dumont

Jean-Michel Dumont

Jean-Michel Dumont is responsible for the growth and development of Ruder Finn Asia, devising Asia-wide strategic direction for Ruder Finn and setting the tone on how the company’s business is managed. 2016 marked Jean-Michel’s 30th year in public relations in Asia: over the years, he has led messaging, media and crisis trainings for clients as diverse as Audi, Citibank, Michelin, Danone, Roche or SG Private Banking, as well as executives from the government of Brazil, China and Colombia.

As companies come under pressure from stakeholders to improve their environmental and social performance to ensure they retain their social licence to operate, communicators are helping to promote the shift from traditional CSR to CSV: Creating Shared Value.

Until recently, supporting biodiversity was a call from conservationists; for companies it was regarded as cheque book philanthropy.

Today, multinational companies step in of their own accord. In April this year, Unilever, decided to...