Jean-Paul Chapon

Jean-Paul Chapon

As director of digital communications and e-reputation at French multinational banking and financial services company Société Générale, Jean-Paul Chapon is in charge of e-reputation, social media and web strategy and leads the deployment of the group’s internal social network and intranets. Previously he worked for different telecommunications companies, where he was responsible for the reorganisation of internal online tools, designed to take advantage of all web 2.0 resources. Jean-Paul is also the author of Paris est sa Banlieue, a blog on the complex relationship between city and suburbs.

How to adapt communications to new digital environments and employee expectations?

“Why don’t we create a big digital department in Communications?” asked a colleague during a seminar.

The communications function of Societe Generale is undergoing a complete reorganisation with more integration and...