Judith Magyar

Judith Magyar

Judith Magyar is director strategic content development at SAP. As a member of the SAP Global Content team, she is responsible for developing and producing corporate content using a disruptive, digital approach to communication. The team’s mission is to become a truly 21st century newsroom.  Previously, she managed integrated communications for various SAP leaders including Executive Board members and regional presidents. An American based at the company’s headquarters in Walldorf, Germany, Judith grew up in Brazil and frequently visits family in Budapest. Judith blogs on a variety of topics such as disruptive technology and strategic communications.

A story about the social licence to operate

The other day I was having lunch with my close friend Ingrid. A few years ago she had the idea to design a bag-in-bag system to help professional women like me manage the ‘busyness’ of our daily lives. The bags are produced in Italy using the...

Judith Magyar on delivering corporate content that’s easy to consume

Two years ago, multinational software company SAP set about changing the way it communicated.

It swapped long-format, jargon-heavy messaging with fresh, emotive content heavily influenced by US-style news media, especially its video...

Brazilian communicators rise to the challenge

The BRIC era is over and Brazil is in its deepest recession for decades. Factories are shutting down; workers are being laid off....

Video communications is more than disruptive storytelling: it can have real impact on the bottom line

Earlier this year we were asked if talkshows and telenovelas can replace communications in...