Kirsten Keck

Kirsten Keck

Kirsten Keck is senior director content strategy and creation, adidas Group corporate communication. Together with her team, she is responsible for the corporate content strategy, marketing, planning and creation. This includes concept, analytics and evolution of all internal and external owned Corporate channels such as adidas-group.com, GamePlan-A.com, associated social media channels and the adidas Group’s award-winning social intranet and collaboration platform a-LIVE.

How corporate content marketing can promote a culture inside and outside your company

Five years after content marketing took off it has reached an early phase of maturity.

The innovators and early adopters moved from “try to make it work” to “maximize the impact on...