Kym Kettler-Paddock

Kym Kettler-Paddock

Kym Kettler-Paddock (MSc) graduated from Rotterdam School of Management, Erasmus University. She won the 2010 Shell Award for her thesis on thought leadership.

Thought leadership is more than a buzzword: here’s how companies give shape to it

A rapidly growing number of companies claim to be thought leaders. Over the past six months, thought leadership sections have mushroomed on corporate websites. These sections focus on the knowledge and expertise of the organisation. However,...