Lelde Grīnvalde

Lelde Grīnvalde

Lelde Grīnvalde is a deputy director of communication at the Ministry of Finance, Latvia. She is responsible for planning, developing and executing ministry`s external and internal communication activities, as well as campaigns and events. Lelde also coordinates communication activities for the anti-fraud movement #FraudOff/ #Atkrāpies. Previously she has worked in Parliament of Latvia and has internship and working experience in various national media organizations.

How one integrated change campaign brought home the truly harmful social effects of fraud

In Latvia, fraud is a serious problem. According to a 2017 study by marketing and public opinion research centre SKDS, 66% of Latvians indicate a high level of unfairness in the...