Luca Biondolillo

Luca Biondolillo

As chief communications officer for MSC Cruises, Luca Biondolillo has global responsibility for corporate and financial communications, consumer PR, employee engagement, executive positioning, crisis and issues management, corporate and consumer events, sustainability as well as institutional and public aff airs. Before joining MSC Cruises, Luca was head of corporate communications and public affairs at multinational fashion and consumer goods business Benetton Group, a role he took on in 2011. Prior to that, he worked for eyewear giant Luxottica, first as group director of corporate and financial communications in Milan and later as group senior vice president, international communication in New York City. Among other roles, he is a member of the board and vice president of the European Association of Communication Directors as well as a member of the Arthur W. Page Society.

Do corporate communications leaders have what it takes to become executive leaders for the 21st century?

Luca Biondolillo is an outspoken proponent for the need to step up as communicators to the challenges and demands of modern business management: as he tells Communication Director, demonstrable business knowledge, intensive stakeholder engagement...

Benetton’s head of corporate communications looks back on his career as an international communicator and shares his insights into working on a global scale.

Before joining Benetton almost three years ago, you were head of international communications at another strong brand, Luxottica, from 2007. How were you prepared to take on responsibility for international work and what special skills...