Marc Suess

Marc Suess

Marc Suess works as creative director and brand strategist for a variety of companies, agencies and start-ups from different industries. With nearly 10 years’ experience in design and advertising, he now specialises in holistic brand-communication and product- and service development.

Despite – or because – of their ubiquity, even digital market giants such as Facebook, Google and Amazon run the risk of losing their social licence.

The social licence is not simply the overall organisational legitimacy, but features a local character in that it builds on locally rooted values and norms.

This local character might induce many to think that digital markets are an...