Mark Irvine

Mark Irvine

Mark Irvine is communications manager for DBV GL. He has more than 20 years’ worth of communication and strategy-related experience with blue chip companies in South Africa, the UK and Norway. He has held senior positions in corporate communications, investor relations, trade marketing and commercial strategy, and took up his current role in 2011. Mark began his business career with mining firm Anglo American in 1992 before becoming investor relations manager for diamond company De Beers in 1998. In 2001, he moved to London to join the Diamond Trading Company, the sales and marketing arm of De Beers where he led several strategic projects.

How the inoculation theory offers a powerful way of combating the fake news

How do you counter fake news?  “With the facts, of course!” is the invariable reply from my colleagues. As scientists and engineers, they’re primed to say that. And they’re wrong.


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