Martin Reeves

Martin Reeves

Martin Reeves is a senior partner and managing director in BCG’s New York office and leads the BCG Henderson Institute, BCG’s internal strategythink tank. He is co-author of Your Strategy Needs a Strategy (HBR Press) and a prolific speaker on business strategy. Follow him on Twitter @MartinKReeves.

Can individuals working in organisations sculpt different approaches to different strategic challenges? And what role could games play in helping them translate strategy into implementation?

The world is more complex and dynamic than ever. The increased diversity of business environments, driven by the rate of technological innovation, is at odds with the way that many companies develop and deploy strategy.

To endure and...