Neil Siddons

Neil Siddons

Neil Siddons is a senior communications leader with GE Aviation. He leads marketing communications, covering advertising, branding, digital and social media, visual services and mobile communications. After leaving university Neil worked in fashion retail, running sales and training for brands such as United Colors of Benetton, Sisley and Laura Ashley. He joined Smiths Industries in 1999 as a sales and marketing manager. Following GE’s acquisition of Smiths in 2007, Neil become a Six Sigma Master Black Belt for Aviation’s sales and marketing team. He joined GE’s global communications team in 2010.

When it comes to simplicity, ingenutiy and creativity, there's no excuse for B2B communications to lag behind B2C

There’s no such thing as B2B marketing – at least that’s what Neil Siddons, marketing communications leader at GE Aviation, has been telling his leaders for the past five years.

In a business and industry still living in a world of...