Olaf Hoffjann

Olaf Hoffjann

Professor Dr. Olaf Hoffjann holds a professorship at the Institute of Media Management at the Ostfalia University of Applied Sciences in Salzgitter. Previously, he was professor for communications management at the Media Design University for Design and Computer Science in Berlin.

Servant of many masters

How public relations fulfils its role as boundary spanner

Philine Hachmeister, Olaf Hoffjann

Posted: 15 December 2015

In most organisations, PR acts as a boundary spanner. The key role of PR “appears to be that of a window out of the corporation through which management can perceive,...