Pascal Cerruti

Pascal Cerruti

Pascal Cerruti has been managing international marketing and public relations programmes to increase awareness and generate demand for world-class technology brands for nearly 20 years. His career in Europe and the US includes spells at Raychem Corp, Texas Instruments Europe, Digital Equipment, and B-to-B and B-to-C consultancies such as Text 100 Public Relations. Today, he is in charge of all marketing communication tactics, regional public relations, infrastructure marketing and e-marketing, as well as employee communications, in Europe for Analog Devices, the high-performance signal processing solutions provider.

The evolution of marketing has forged a new relationship between it and PR

It is often the case in larger organisations that it is the public relations department and not the marketing team that leads the over-all communications activities.

Let us review what is happening: is there really a takeover of marketing...