Philine Hachmeister

Philine Hachmeister

Philine Hachmeister is as a communications freelancer in Sydney, Australia. Previously, she was research assistant at the Institute of Media Management at the Ostfalia University of Applied Sciences in Salzgitter.

How public relations fulfils its role as boundary spanner

In most organisations, PR acts as a boundary spanner. The key role of PR “appears to be that of a window out of the corporation through which management can perceive,...