Rachana Panda

Rachana Panda

Rachana Panda has been chief communications officer and citizenship leader at GE South Asia since 2012. Her role comprises advising the leadership team on all facets of communications, which includes employee engagement and external communications. She also leads the brand, advertising and digital communications team in the region. Additionally, Rachana is responsible for the strategy of the CSR programme for GE and is a member of the CII National Advisory Committee for CSR. Rachana was listed as one of the top ten women corporate communicators by Reputation Today in 2016.

A personal reflection on why, out of the entire organisation, it is the communications function that is best positioned to engage with communities in action

When I began my career in the late 90s, I had a very interesting stint in the development sector. I must admit, a business school degree followed by a corporate job did pamper me quite a bit at the start of my career. But then I decided to work...

The elements that have transformed communicators into trusted advisors

Over the years I have increasingly felt that communications is at its best when it elevates the reputation of the company in line with its business strategy. I stress on reputation to underscore the importance the word holds for communicators. ...