Rowena Crowley
Rowena Crowley is a senior consultant at Superunion. Since joining Superunion in 2015, Rowena has worked for a number of cross-sector clients advising on digital and social media strategy, corporate branding and content development. She previously managed Westminster City Council’s government website and spent three years at Google working in online marketing and communications.
In our experience, investors don’t use social media to access information on results or annual reports – the corporate website will always be their first port of call.
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Today’s best corporate sites challenge peoples’ perceptions and actively seek to influence stakeholders.
To do so successfully, a thorough understanding of your audiences’ requirements is critical. Superunion recently carried out a user-...
Addison Group recently carried out a piece of digital research to build on our existing insights into user experience. We analysed FTSE 100 and FTSE 250 websites to see how they performed in four key...
Addison Group recently carried out a user-focused review of FTSE 100 and FTSE 250 sites. We interviewed groups of corporate stakeholders to better understand their requirements and then reviewed the...