Soumitra Dutta

Soumitra Dutta

Soumitra Dutta is the Roland Berger Chaired Professor of Business and Technology at INSEAD. Based in Fontainebleau, France he specialises in social media, having written Throwing Sheep in the Boardroom (Wiley, 2008) on the impact of social media on communications and organisations. His research into artificial intelligence algorithms for making sense of social media have been used by firms including Fisheye Analytics.

Loosening control, not losing control

How social media is changing the shape of corporate communications departments

Soumitra Dutta

Posted: 04 December 2012

Has your organisation begun to use Twitter, LinkedIn and/or Facebook to engage beyond or within its boundaries? Is managing the content demands of social media tools proving challenging because most of your communications resources are still...