Stefania Romenti

Stefania Romenti

Dr Stefania Romenti is assistant professor of corporate communication at IULM University, Milan, where she teaches public relations, and adjunct professor at IE Business School of Madrid where she teaches measuring intangibles and KPIs in communication. She is vice-director of the executive master in public relations at IULM University and academic referee of the Reputation Institute in Italy. Her research interests include communication measurement, reputation management and stakeholder engagement.

Using communication capital to reconstruct the results chain of internal messages

Many of the existing studies on internal communication focus on performance issues. This is natural, since internal communication, like other communication investments, is expected to yield positive results.

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