Thomas Stoeckle is a consultant, researcher and educator in the areas of media intelligence and public communication. He is a visiting lecturer at Quadriga University, and adjunct professor at the University of Florida College of Journalism and Communications. Previously he led strategic business development at LexisNexis Business Insight Solutions. Prior to joining LexisNexis, he was group director and global analytics lead at W2O Group, and managing director at Report International (now CARMA). Thomas hosts the SmallDataForum podcast. He is also the co-chair of the Institute for Public Relations Commission on Measurement and Evaluation, editorial advisory board member of the Public Relations Journal, and advisory board member of the Society for New Communication Research at The Conference Board.