Tom Armitage

Tom Armitage

Tom Armitage is Regional CGA Director, Europe, Mondelez International. He is responsible for a team of 50 people across over 40 countries in the European region, including European Union member states, Russia, Ukraine, Central Asia and Turkey. The team has responsibility for the internal and external communications agendas as well as for public affairs and community involvement across the European region. Tom also sits on the Global Corporate Affairs Leadership Team. Tom joined the company in Zurich in 2012 and previously held roles at Mondelez International as communications director, MEU; Area CGA director for Central Europe; and global communications director. Prior to joining Mondelez International, Tom worked at Swiss Re in Zurich, where he was responsible for international media relations and issues management. Before working in corporate communications, Tom was a journalist at Reuters.

Conversations about crisis communications are dominated by digital and social media. But what matters most is ensuring that all audiences are engaged and involved. The right level of stakeholder support can help to unlock opportunity in the most unfortunate of circumstances.

Despite their best efforts to prevent and control crises, every organisation will unfortunately and inevitably experience at least one at some point.

The increasing complexity and interconnectedness of the supply chains that feed our...