How Companies Succeed in Social Business

About the Book: 

 Author: Shawn Santos; Published by Pearson FT Press, January 2015 

Between the round-the-clock availability and ever-present demands for interaction, it’s often hard not to feel that social media is controlling us rather than the other way round. Maybe that’s why social media success stories are highly-prized: evidence that businesses do exist that have found a way to leverage social media and make it work for their enterprises. This book presents a selection of such success stories, ranging from Adobe to Xerox. Guiding us into the heart of the social media battlefield, each chapter is written by an experienced practitioner, sharing their hard-won insights into developing, launching and managing initiatives to support key business functions. Victories, defeats and lessons learned are presented from a first-hand perspective, making this an indispensable read.

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