Social media, multiplication of stakeholders, crisis of trust in traditional media – managing brand and reputation in this environment is more challenging than ever.
However, thanks to smart combinations of big and small data, communicators can also know more about their audiences than ever. Defining the networks of influence (who influences whom) paired with insightful opinion research informs the most effective communications strategies. During this session we will discover new trends, look at the best practices and develop action plans that can be applied in daily work.
The session's coaches are:
Lukasz Bochenek is managing director of Leidar Switzerland. A published author and speaker at international conferences, he is a co-director of the Executive Certificate Advocacy in International Affairs, delivered in partnership with the Graduate Institute of International and Development Studies in Geneva. Lukasz is also a global shaper from the Geneva Hub, which is a part of the World Economic Forum’s Global Shapers Community, an initiative of the World Economic Forum.
Phil Riggins leads Leidar’s brand and reputation practice. He has more than 25 years’ global experience using insight techniques to help clients better understand the concerns and expectations of the audiences that matter to them in order to create more effective engagement campaigns. Prior to joining Leidar, Phil was a partner at Brunswick for nearly six years advising clients on reputation, brand and issues management; he also co-led Brunswick’s Insight practice.
This event will be held in English and is free of charge compliments of the EACD and Leidar. Please register as places are limited.