The Rome Debate: Rebuilding Trust in the Misinformation Era



02 March 2017

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c/o ENEL Group (Sala Avogadro)


The Italy regional group of the European Association of Communication Directors (EACD) will host the first event in the EACD Debate series: “The Rome Debate”.

The Rome Debate: Rebuilding Trust in the Misinformation Era

Date: 2nd March 2017
Time: 18:00 (doors open at 17:30) 
Location: c/o ENEL Group (Sala Avogadro), Viale Regina Margherita 125, 00198 Roma

Nowadays the debate on misinformation comprises several topics. It fuses together the filter bubbles phenomenon on social media, the role of traditional journalism, the unscrupulous use of data and emotional messaging in shaping public opinion. The after-shock of the global economic crisis has resulted in a lack of trust in established organizations.

The final simplification is the new use of the word “post-truth” to explain the resulting effect. Even the British Oxford Dictionary made "post-truth" its word of the year, "relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief".

Today’s companies, institutions, academies and governments suffer from a lack of trust since people are more likely to focus on horizontal discussions and engagement with peers. People are able to easily sidestep traditional intermediaries such as the media, political parties, unions or associations.

How can we defend the truth, present the correct information and give balanced opinions? What major challenges must communicators overcome to achieve a new level of trust and reputation for their organizations?

Marco Magli, Head of Media and External Relations at Avio Aero (General Electric) & EACD Regional Coordinator in Italy, will open the event.

The following speakers have been confirmed:

Anthony Gooch Gàlvez, Director of Public Affairs and Communications at OECD & EACD Vice-President
As director of public affairs and communications at the OECD, Anthony Gooch Gálvez is responsible for shaping the OECD’s global strategic communications effort covering media, public affairs and publishing operations. This includes orchestrating the OECD’s public expression of its role as the international organisation working for a stronger, cleaner and fairer world economy through all policy areas. Prior to joining the OECD, Mr Gooch Gálvez spent 13 years with the European Commission, serving as the EU’s trade spokesman and special adviser to the EU’s chief trade negotiator, Pascal Lamy.

He specialised in EU relations with Latin America, coordinating the EU’s Free Trade negotiations with Mexico. He also headed the Commission’s media and public diplomacy operations in the US and the UK. He has been an EU visiting fellow to the University of Southern California (USC) and a Fellow of the USC Center for Public Diplomacy. Prior to joining the European Commission, he worked for a strategic EU public affairs consultancy and as a freelance journalist.

Ryan O’Keeffe, Director of Communications at ENEL
Ryan O'Keeffe oversees Enel's brand strategy, global advertising, internal communications, media relations and digital communications at group level. He graduated with a degree in modern languages from the University of Edinburgh. Following postgraduate studies at the University of the Witwatersrand in Johannesburg, Mr. O'Keeffe joined UBS Investment Bank in its South African office before moving to London where he worked in the M&A and leveraged finance teams. In 2006 he joined Finsbury, the leading global strategic communications consultancy, where he advised the CEOs and boards of directors of a number of the world's largest companies on their strategic communications.

In 2009 he moved to Finsbury's office in New York where he spent three years, culminating in leading Finsbury's 2011 merger with US-based Robinson, Lerer & Montgomery. Mr. O’Keeffe has broad experience in international media engagement, investor relations, as well as internal communications, crisis management and regulatory investigations. He is a board member of Enel Cuore Onlus, and is also involved with various educational charities in South Africa and the UK. He is a keen sportsman and nature conservationist.

Paolo Messa – Member of Board of Directors at RAI Radio Televisione Italiana
Graduated in Political Science, Mr. Paolo Messa is director at the Center for American Studies. He is founder of Formiche, a publishing project that includes a monthly magazine, an online newspaper ( and Airpress, a review devoted to policies for aerospace and defense. Mr. Messa is also member of the board at RAI, the Italian public tv broadcaster, at the CONAI, and at NIAF Italy.

Previously, Mr. Messa has been adviser to communication to the Vice Prime Minister and to the Minister of the Environment. From 2001 to 2006, he was chief of communication to UDC, an Italian political party.

The event will be free of charge compliments of the EACD and ENEL Group. If you have any further questions please don’t hesitate to contact the EACD (

Image: Thinkstock