Stakeholder mapping in a crisis

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28 September 2017

Globalisation and the increasing interdependence of our societal systems are generating multiple levels of stakeholders that are a challenge to engage with in normal times but that become a nightmare to manage in a crisis. Besides employees, regulators, politicians, victims, customers and shareholders, organisations now also have to reckon with stakeholder groups that become involved through social media networks.

Useful in pre-, during and after crisis situations, stakeholder mapping consists of identifying all audience groups (no matter how small or remote) with a stake in a certain issue. By categorising stakeholders and identifying their specific issues regarding a situation, organisations will be able to define their desired outcome, strategy and key messages.