The concept of cpd, or ‘continuous professional development’ as the key to a successful career might be a familiar one, but how exactly can this theory be put into practice? European communication practitioners are now able to access information on how to develop their skills, knowledge and communication competencies using a cutting-edge website called The Portal (for) Advancing Communication Education (P4ACE). The site is based on the findings of the largest EU funded project into strategic communication, the European Communication Professional Skills and Innovation Program (ECOPSI), which is a joint project between the European Association of Communication Directors and seven leading European academic institutions. The portal enables users to learn about the essential competencies needed in the global workplace, evaluate their competencies through the open-access self-diagnostic tool, explore ways to develop competencies within select regions in Europe and read case studies of real communication practitioners who talk about the competencies needed in today’s changing work environment.
The P4ACE self-diagnostic tool allows you to compare your current knowledge, skills and personal attributes with those of your peers in Europe by completing a 15-minute assessment. The tool provides an attractive, visual competency inventory and a report that allows you to see your strengths and weaknesses. The portal was developed during the course of a 24-month intensive research programme. Focus groups were held with four role groups: chief communications officers, crisis communicators, internal communicators and social media managers. Interviews have been held across six geographically distinct European regions with a total of 53 communications professionals at different levels and performing different roles within renowned organisations. This input helps to ensure that users can align their development with structured, academically rigorous data that reflects the real needs of communication professionals.
The key to growth
Facts & Figures Archive
2019
April -
Calling all young communicators
February -
Does business really care about the SDGs?
2018
December -
The ethics of branded content
November -
Are millennials losing faith in business?
October -
Trends in global employee engagement
April -
In experts we trust... again?
March -
Brave new worlds
February -
Experts regarded more trustworthy than peers
January -
Are you GDPR ready?
2017
December -
Asia-Pacific Communication Monitor 2017
November -
Exploring the new employee economy
September -
Pro-business, but expecting more
July -
Expecting the personal
June -
Employee engagement dips
May -
CEOs worried about trust
February -
Trust in crisis
January -
The drivers of uncertainty in 2017
2016
December -
Digital disconnect in risk management
September -
Companies face employee loyalty challenge
April -
Global perspectives on risk
March -
Digital continues to climb
March -
Digital continues to climb
2015
December -
Asia-Pacific Communication Monitor
December -
The factors at play in risky business
September -
The future of corporate communications
April -
Staying on the front foot
March -
Looking at risk around the world
February -
Trust and innovation
January -
Trust in Asia Pacific
2014
December -
Public affairs salaries in Asia Pacific
November -
Playing to win in the reputation economy
November -
Asia-Pacific governance survey
October -
Busting the digital media myths
August -
Fighting to be heard
June -
Influencing the influencers
February -
The real value of reputation
January -
Communicating employee value
2013
December -
Facing a company crisis
November -
The key to growth
October -
Making the grade when stakeholders rule
August -
Effectiveness in community building
June -
Great expectations for CSR
April -
Journalists on PR
March -
Crisis in leadership
February -
Identifying the champion brands
January -
The big issues
2012
December -
Creativity in PR
October -
Qualifications for communicators
August -
The Rising CCO
April -
The role of business in society
February -
Trust in business