Nearly two-thirds (65 per cent) of global chief communications officers (CCOs) say that crisis management experience is today’s prerequisite for success. This requirement has nearly doubled since 2007, when 33 per cent said the same. These findings come from the annual survey, The Rising CCO IV, conducted by global executive search firm Spencer Stuart and global public relations firm Weber Shandwick. Conducted from January to March 2012, the survey examined the roles, responsibilities and opinions of chief communication officers, with participants of the survey coming from companies based in North America, Europe, Asia Pacific and Latin America. The majority of respondents work in global Fortune 500 companies. Considering that more than 70 per cent of global chief communications officers report that their companies experienced a threat to their reputations in the past two years, it is not a surprise that 65 per cent of CCOs say improvement in corporate reputation is their highest priority (below left). Crisis comes at a high cost to organisations that deal with them – most CEOs (74 per cent) spend time on the resolution. It takes approximately 15 months to get past the problem and such crises beget a host of other issues, such as more media scrutiny (60 per cent), more governmental scrutiny (51 per cent) and reduced employee morale (42 per cent). Just four in 10 CCOs are confident that their companies are prepared to deal with a social media-based threat. While this is an improvement from 2010’s preparedness level (33 per cent), it still accentuates a high level of discomfort with the lurking risks in social media (below left). Probably for this reason, CCOs rank social media as their top challenge in the year ahead. Taken from The Rising CCO IV, Spencer Stuart and Weber Shandwick
The Rising CCO
Facts & Figures Archive
2019
April -
Calling all young communicators
February -
Does business really care about the SDGs?
2018
December -
The ethics of branded content
November -
Are millennials losing faith in business?
October -
Trends in global employee engagement
April -
In experts we trust... again?
March -
Brave new worlds
February -
Experts regarded more trustworthy than peers
January -
Are you GDPR ready?
2017
December -
Asia-Pacific Communication Monitor 2017
November -
Exploring the new employee economy
September -
Pro-business, but expecting more
July -
Expecting the personal
June -
Employee engagement dips
May -
CEOs worried about trust
February -
Trust in crisis
January -
The drivers of uncertainty in 2017
2016
December -
Digital disconnect in risk management
September -
Companies face employee loyalty challenge
April -
Global perspectives on risk
March -
Digital continues to climb
March -
Digital continues to climb
2015
December -
The factors at play in risky business
December -
Asia-Pacific Communication Monitor
September -
The future of corporate communications
April -
Staying on the front foot
March -
Looking at risk around the world
February -
Trust and innovation
January -
Trust in Asia Pacific
2014
December -
Public affairs salaries in Asia Pacific
November -
Asia-Pacific governance survey
November -
Playing to win in the reputation economy
October -
Busting the digital media myths
August -
Fighting to be heard
June -
Influencing the influencers
February -
The real value of reputation
January -
Communicating employee value
2013
December -
Facing a company crisis
November -
The key to growth
October -
Making the grade when stakeholders rule
August -
Effectiveness in community building
June -
Great expectations for CSR
April -
Journalists on PR
March -
Crisis in leadership
February -
Identifying the champion brands
January -
The big issues
2012
December -
Creativity in PR
October -
Qualifications for communicators
August -
The Rising CCO
April -
The role of business in society
February -
Trust in business