Communication Director Newsletter - 06.10.2015
personnel jobs article events facts-figures

Strange bedfellows: proactive stakeholder engagement?

You can’t please all the people, all of the time. And inevitably, the goals and actions of an organisation will not always match up with the desires and demands of every stakeholder group. But is there a way that engagement between these different parties can lead to a partnership that is beneficial to all?

The rise of the activist stakeholder has fundamentally changed the relationship between companies and external entities. In this month's edition of the Communication Directory newsletter, Pfizer's executive vice president of corporate affairs Sally Susman shares how her company has explored various strategies to bring it closer to its demanding stakeholder communities while seeking opportunities for respectful engagement.

In addition, we offer our regular round-up of personnel changes, events and job opportunities for communication professionals, along with an exploration into the mindset and aspirations of the world’s newest employees, the millennials

We wish you a rewarding month of October. Take care.

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personnel
Volkswagen has named new communications leadership as it attempts to salvage its reputation amid its ongoing emissions crisis. Stefan Grühsem leaves the company after nine years and is replaced with immediate effect by Hans-Gerd ...  + 
Sofia Axelsson has been appointed senior vice president group communications, brand and marketing at Husqvarna.  She will be responsible for a team consisting of group staff corporate communications and brand and ...  + 
Nissan has appointed Stuart Jackson, CEO of Up Communications and former communication director of phone companies EE and Orange, as vice-president of communications for Europe. Jackson starts in his role on October 1 and will be ...  + 
Royal Mail communications chief Shane O'Riordain has been appointed as head of communications and corporate affairs at Santander UK amid plans by the bank to float on the stock market. O’Riordain, whose current role is ...  + 
Dr. Joerg Hass will assume responsibility as head of public relations for Hansgrohe SE. He succeeds Ulrich Schumacher, who has left the company amicably and by mutual agreement. For the past six years, Hass has successfully led the ...  + 
Alexandra Olaru is Philip Morris Romania’s new corporate affairs director starting this month, leading the department in charge of developing and implementing communication strategy and corporate affairs. Prior to joining ...  + 
The Brewers of Europe, a membership association representing 29 European brewing industry bodies, has appointed Jan de Grave as communications director. Since 2003, de Grave was consecutively vice president corporate ...  + 
The FCD (French Federation for Retail and Trade) has appointed Alexandra Bennett as its new head of communications in Brussels. In her new role, she leads the development and implementation of the communications strategy for the FCD ...  + 
Jobs
Jumeirah
Location: London, UK
Johnson Controls
Location: Brussels, Belgium
Hello Fresh
Location: Berlin, Germany
Makers
Location: Berlin, Germany
Uniplaces
Location: Lisbon, Portugal
MSD
Location: Vienna, Austria
DuPont
Location: Neu-Isenburg, Germany
Article
Companies may not always agree with their stakeholders, but as long as there is respectful engagement, mutual benefits are guaranteed.

  I have often heard the phrase that "politics makes strange bedfellows". Well, so too can business. Increasingly and importantly, we in the corporate communications and public affairs fields find ourselves connecting and collaborating with unlikely allies. I believe that engaging with stakeholders across a broad spectrum of views is essential to keeping open lines of communication and building greater understand  read more 
Events
09.10.2015, Paris, France
Attend the Internal Communications Camp and adopt cutting-edge leadership skills, lead and manage sustainable change, facilitate winning Internal ...  + 
15.10.2015, Ghent
Turning industry transformations to your advantage Challenging times call for innovative solutions. From cloud and big data, to ...  + 
21.10.2015, Brussels
The sixth edition of EuroPCom, the European Conference on Public Communication, will be held in Brussels on the 21st and 22nd of October, 2015. ...  + 
22.10.2015, Berlin
The European Speechwriter Network autumn conference will be held at Neue Mälzerei in Berlin on 22 and 23 October 2015. Our ...  + 
29.10.2015, London
Can corporate communications engage more effectively through content? Addison think so. The content marketing craze has ...  + 
Facts and Figures
They are today's young professionals and tomorrow's leaders and it is clear that millennials want their employers to have a purpose beyond just profit. Findings from Deloitte's 2015 Millennial Survey suggest that many members of this generation are concerned with the priorities and ethics of business. Of the 7, 800 people interviewed across 29 countries, a total of three  read more 
Codi Newsletter - 06.10.2015
Publisher:
Rudolf Hetzel

Editors:
Dafydd Phillips,
Sarah Schlingmeyer
[email protected]

Advertising:
Helge Schlüter
Tel +49 (0)30 84 85 9 124
Fax +49 (0)30 84 85 92 00
[email protected]

Personnel:
Mike West
[email protected]

Jobs:
Gregor Ringsdorf
[email protected]

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