Communication Director Newsletter - 04.11.2015
personnel jobs article events facts-figures

How plugging into the data revolution drives engagement?,

Data is constantly being collected. Just by living our lives in the digital world we release personal information, all the time. Among other implications, this state of affairs has revolutionised corporations’ understanding of consumer behaviour.

In the November edition of Communication Directory newsletter, The Economist Group’s Stephane Pére breaks through the hype surrounding data and reveals how it can be used to contribute directly to a brand’s business model. Companies can now test their professional intuition to attract the right customer and provide the best service to them. But, as Stephane shows, they first need to align their internal players.

Elsewhere in our newsletter, we present our usual mix of personnel changes, events and job opportunities in the communication world, along with a look into how C-Suite executives around the world perceive issues surrounding gender equality in the highest echelons of their companies.

As we rush towards the end of year, we wish you an enjoyable and productive November.

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personnel
General Motors India has appointed Swati Bhattacharya as vice president of communications and Pankaj Gupta as vice president of government relations and public policy. Bhattacharya is responsible for GM India Communications strategy, ...  + 
Dr. Yaacob bin Ibrahim has been re-appointed as the Minister for Communications and Information following the election of Prime Minister Lee Hsien Loong during the September 2015 elections. Dr Yaacob originally joined the ...  + 
AccorHotels Asia Pacific has hired hospitality communications specialist Lynn Lee as sustainability development and communications director. Lee has more than 15 years’ experience in the hospitality sector, most recently as ...  + 
Tessa Conboy has departed Southern Cross Austereo after nearly three years in the role to join Merivale as public relations coordinator. She joined SCA as sales coordinator in the direct sales team in May 2014 before stepping ...  + 
Jobs
Zenoti
Location: Hyderabad, India
Southern District Health Board
Location: Otago, New Zealand
Netflix
Location: Singapore
University of Canberra
Location: Canberra, Australia
Schneider Electric
Location: Beijing, China
Intel
Location: Beijing, China
GlaxoSmithKline
Location: Singapore
Article
Not only is data a strategic asset: it can help drive brand engagement and contribute to the bottom line.

  The world has seen an explosion of data collection. We are becoming ‘datafied’; our locations, behaviours, interests, patterns and interactions. In the past, data was very expensive to collect, usually via surveys or a census, but today the ability to do so easily and at reduced cost makes it meaningful and helps unlock new opportunities. First, there is a fundamental shift of mindset.  read more 
Events
09.11.2015, Bangkok
Image: Flickr ClickZ Live is the evolution of SES Conference & Expo. SES established itself as a leading conference for digital ...  + 
10.11.2015, Hong Kong
The 4th Annual Compliance Summit Asia will bring together over 300 Compliance and Legal heads from financial and non-financial corporations from ...  + 
12.11.2015, Singapore
The INSEAD Emerging Markets Institute (EMI) and PwC’s Growth Markets Centre (GMC) have come together, through  common ...  + 
12.11.2015, Kobe, Japan
Publish before a global audience. Present in a supportive environment. Network and create new relationships. Hear the latest research. Experience ...  + 
19.11.2015, Hong Kong
Welcome to the Asia-Pacific Communications Summit! Our association is proud to announce the inaugural Asia-Pacific Communications ...  + 
03.12.2015, Hong Kong
Forming part of the PublicAffairsAsia Live series, this full-day forum will deliver top-level insight from a cross-sectoral range senior ...  + 
Facts and Figures
What does the presence of more women in the C-Suite do for your company? Research suggests that you can expect both stronger financial performance and reputational advantages for your brand. Despite this, gender equality in executive positions remains elusive. New research suggests that nearly three-quarters of executive professionals believe that there will be an equal balance of men and women op  read more 
Codi Newsletter - 04.11.2015
Editors:
Dafydd Phillips,
Sarah Schlingmeyer
info@communication-director.com

Advertising:
Norman Wittig
Tel +49 (0)30 84 85 9 126
Fax +49 (0)30 84 85 92 00
norman.wittig@helios-media.com

Personnel:
Mike West
mike.west@helios-media.com

Jobs:
Gregor Ringsdorf
gregor.ringsdorf@communication-director.com

www.communication-director.com