Communication Director Newsletter - 04.03.2015
personnel jobs article events facts-figures

Welcome to the March edition of Communication Directory newsletter.

With trust and authenticity inextricably linked, modern communicators need to pause, assess and re-frame their brand’s communications. This is especially true in the business-to-business world, where you need more than expertise and past successes to set your organisation apart; find out more in our article taken from the latest issue of Communication Director magazine.

Meanwhile, in our Facts & Figures section, we highlight recent research that looks at risk management in a global context: the interconnectivity among today's multinationals as opened up an eye-watering array of risk potential, unimaginable only a few years ago. The whole report is worth reading in full

You'll also find our regular collection of personnel news, events and jobs from across Asia Pacific - feel free to alert us to any new developments either via the contact details at the end of this newsletter or at @codimagAP.

Happy reading!


personnel
Walmart has named Maggie Sans to the newly-created role of SVP and chief corporate affairs officer in China, following scrutiny of the company's accounting, inventory and food safety practices in the country. She takes on the ...  + 
Volkswagen Passenger Cars, Volkswagen Group Sales India Private Limited (VWGSIPL), has announced the appointment of Kamal Basu as Head of Marketing & PR. Basu, who joined Skoda Auto India as Marketing Head in 2012, oversaw ...  + 
Deputy president of the PRIA, Allison Lee, has been appointed by Destination NSW to head up its communications division as their newly appointed director of public relations and media.   Lee was most recently managing director of ...  + 
Absolute Hotel Services (AHS) has appointed a new Marketing Communications and PR Manager. Priya Mokal joins AHS following a career in which she has worked with various companies, most recently as assistant marketing manager for Cox & ...  + 
Jobs
Shangri-La Hotel
Location: Nanchang, China
Dentsu Aegis Network China
Location: Shanghai, China
GroupM
Location: Shanghai, China
University of Sydney
Location: Sydney, Australia
MouthShut
Location: Mumbai Area, India
Article
In the B2B world, you need more than expertise and past successes to set your organisation apart; authentic communications is key.

  Business executives and customer-facing staff are important in establishing trust with customers by nurturing relationships that reinforce their brand’s culture and reputation. However, these one-on-one transactions must be enveloped within a culture that communicates authentically. In all business communications, trust should be aspired to as an outcome, rather than promoted within crafted words. In  read more 
Events
11.03.2015, Singapore
With internationally renowned speakers and world-class delegates in attendance this summit boasts some of Big Data's most influential ...  + 
17.03.2015, Mumbai
The  Asia-Pacific Association of Communication Directors (APACD) have announced the launch of their Indian Country Network and cordially invite ...  + 
23.03.2015, Hong Kong
Informed Views, Unconventional Insights The Asian Investment Conference (AIC), now in its 18th year, is one of the most exclusive ...  + 
08.04.2015, Singapore
In today’s marketing ecosystem, for most organisations it’s not a question of why engage in content marketing; it’s about when, ...  + 
09.04.2015, Beijing
Mass media is seen in nearly every facet of our daily lives and technology is constantly altering the way we live. TIIKM’s 1st Annual World ...  + 
Facts and Figures
Businesses face new challenges posed by today’s interconnected corporate environment: that’s a claim made by this year’s Allianz Risk Barometer. With globalisation bringing a higher level of interconnection between business, the degree of risk complexity has also expanded: as the Barometer’s report reminds us, the number of multinational companies has grown from 7,000 to al  read more 
Codi Newsletter - 04.03.2015
Editors:
Dafydd Phillips,
Sarah Schlingmeyer
info@communication-director.com

Marketing:
Van Ngoc Nguyen
Van-Ngoc.Nguyen@helios-media.com

Advertising:
Norman Wittig
Tel +49 (0)30 84 85 9 126
Fax +49 (0)30 84 85 92 00
norman.wittig@helios-media.com

Personnel:
Mike West
mike.west@helios-media.com

Jobs:
Gregor Ringsdorf
gregor.ringsdorf@communication-director.com

www.communication-director.com
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